I guide founders who want a business where they can live and grow.

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If you’ve come to realise you want a sustainable, manageable business, doing something with pride and quality, then I might be the coach for you.  If you want to scale and exit, best to look elsewhere.
 
This focus is rooted in my own journey.   I founded Fantasy League in 1991 and have the lived experience of building and evolving a business through three decades. 

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Over time the business grew, looked good and satisfied my ego, but it wasn’t what I set out to do, or who I was.  Eventually I came out the other side, by finding greater clarity about who I was, what mattered most to me and what sort of business I really wanted.

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This struggle, and the ways out of it towards a business that’s realistic and rewarding, is something I’ve come to realise is a journey shared by many founders.

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It’s the inspiration behind my work as a coach since 2019, where I’ve brought this lived experience together with psychodynamic coach trainings with INSEAD and the AoEC. I blend practical business experience with psychological thinking to support founders at pivotal points.

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Beyond coaching founders, I help businesses in their own journeys, through a framework called The Human Organisation that helps teams engage with strategy, culture and innovation by exploring their business as if it were a person, via it’s body, mind, character, relationships, life and psyche. 

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I also still run Fantasy League, which today is a small, but perfectly formed business that rewards and inspires me more than ever.